Apple and IBM, or Ying and Yang?

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Week #12

Title: This post will be commenting on the article found on http://www.nytimes.com called “Apple and I.B.M. Aren’t All That Different” by Steve Lohr.

Comments: This article was a little ground breaking for me, because I had always thought of Apple and I.B.M., as I think most people do, as very different entities. I had never thought that both companies basic marketing plan is to focus on software and technical services rather than hardware. We all see the fruits of their labor, but I always assumed they had different goals in mind. It was comforting to know I wasn’t completely wrong, because how they go about achieving this goal is very different from each other. I.B.M. focuses on scientific innovation, while Apple focuses on product based innovation. Which strategy works better? I know I couldn’t tell you, but the article mentions Apple just got ahead of I.B.M. in the last quarterly revenue announcement. Maybe this will become a trend, and Apple’s method of focusing on product development will become the method of the future. Only time will tell. 

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The Misuse of Brands

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Week #12

Title: This post will be commenting on the article found on http://www.adage.com called “Silly Bandz Suit Shows Marketers Need to Protect Against Misuse” by Jack Neff.

Comments: What jumped out at me right from the start in this article was how ridiculous the article sounded, mainly because of the striking difference between this very serious topic, and such a silly brand name (no pun intended.) I’m not saying the article was bad, it just seemed impossible that such a silly sounding brand name could be bringing up such an important law suit. There is no doubt in my mind that this is a very important lawsuit. This is going to be straight-up legislation dealing with the ramifications of social media, and most likely an attempt to cap efforts of those who use this media from the misuse of brand names. It’s quite a lofty goal, but it’s good to see that cases are beginning to form and decisions will soon be made. In the future of the field of new media, we should start seeing a lot more of these cases pop up, and it’s up to us to make the right decision regarding what we decide we want from our social media.

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The Dangers of Photoshop

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Week #12

Title: This post will be commenting on the article found on http://www.about.com called “L.A. Times Photographer Fired Over Altered Image” by Kenneth Irby

Comments: This was a nice glimpse into the competitive world of new media. I understand why the L.A. Times would fire someone who photo shopped their images. They have their integrity at stake with every article and photo that is published, and this photographer took advantage of that trust between the Times and his job. Even though his image was manipulated only slightly, and even though he had good intentions with his photo manipulation, it was still manipulation. Thousands of people would be viewing that picture, and taking it as the truth because they trust the L.A. Times. It’s a good reminder to the field of new media that truth cannot be modified when someone else has their integrity at stake. Not a bad thing to remember going into my college career.

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Net Neutrality In Comcast Deal

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Week #12

Title: This post will be commenting on the article found on http://www.nytimes.com called “For NBC Sale, Tensions Rise in Washington” by Brian Stetler.

Comments: What hit me first after reading this article is how completely unaware of this issue I was before having read this. This seems to be a big move by Comcast to attempt to control the online t.v. media market. It alarms me that I knew nothing of this deal that is going on, and the changes in management that Comcast is trying to force upon NBC Universal. While I’m glad that it’s been posted to the New York Times website, I wonder if this slope of government intervention isn’t a slippery slope. They seem to be taking a large stake in what happens in this deal. While I do believe that regulation needs to occur from the government, I also believe there needs to be some pretty strict rules put into place before drastic action can be taken. In the future of net neutrality, we as students of new media need to decide what regulations are appropriate for the government to make, and what decisions should be left up to the companies themselves. We just don’t have enough previous cases to base our decisions on yet, but as more problems like these begin showing up changes will have to occur.

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