Search Engine New Media International Communications Company

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Week #7

Title: In this post, I’ll be commenting on the article found on http://www.nytimes.com called “New China Search Engine Will be State-Controlled” by David Barboza.

Comments: This article is a little scary. The thought of one group controlling what information comes through the search engines is terrifying, especially if that one group is the governing body of the country. In the case of China, the government can then control all of the information their citizens are allowed to see because of monitoring from the Search Engine New Media International Communications Company. This is dangerous, though not likely to spread to the U.S. It will however hinder the people of China, which is a huge chunk of the world’s population. This is one example of how new media can still be dangerous in the wrong hands, and is something that should be watched out for in the future.

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Viral Videos

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Week #7

Title: This post will be commenting on the article found on http://www.adage.com called “The Top Ten Viral Ads of All Time” by Micheal Learmonth

Comments: All the people I know who have access to the internet have seen some sort of viral video in their lifetime. It’s hard to miss them; they’re everywhere! Therefore I’m not surprised that advertisers were quick to hop onto that bandwagon and take advantage of the distribution power that the internet provides. It’s free advertising (not considering how much it took to film the video,) and in some cases have become a huge success. My favorite part of the article was when you got to see each of the ten videos that were the best in the world for advertising. This technique will certainly continue throughout my career as a new media student, and is an excellent business strategy that far too many people disregard as unprofessional and non-effective. This means more research will have to be done to really pound home the effectiveness of this catchy advertising technique, and this article is a great start.

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Retargeting

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Week #7

Title: This post will be commenting on the article found on http://www.nytimes.com called “Rerargeting Ads Follow Surfers to Other Sites” by Miguel Helft and Tanzina Vega.

Comments: I’ve always found new advertising strategies to be very interesting, and this one is particularly clever, so it caught my attention right away. As I was reading this, I noticed that it seemed to me to be a little outdated. I’ve seen this kind of ad, especially Google and youtube ads, all over the place, and seems to me to be more prevalent than the article makes it sound. It’s such a smart move on the marketers end that I find it hard to feel anything other than impressed. It’s so clever because it personalizes the ad experience online, which is something advertisers have been trying to do for decades. We are continually moving closer and closer towards total personalization of our whole media experience, so to me this seems to be a natural step in the direction we’ve been headed for a long time. A fascinating article, and a technology to keep an eye on throughout my new media career.

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A.I. or Not to A.I., That is the Question

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Week #7

Title: This article can be found on http://www.nytimes.com called “The First Church of Robotics” by Jaron Lanier.

Comments: This article brought up some serious questions, such as “How do we perceive technology? How about robots? A.I.? And how do our thoughts on all these things affect us and how we think?” While I don’t agree with everything Lanier stated in the article, those questions are very relevant and very important in the field of new media. We as a society need to decide how we should look at A.I., and if there are any other applications of the technology that has simply been labeled with the broad term of “artificial intelligence.” I like how she brought up the point that since we attribute so much achievement to machines that mimic human interaction, this is obviously an aspect of being human that we value. The way Lanier progressed through that idea was very logical and sound. An excellent article.

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