The Misuse of Brands

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Week #12

Title: This post will be commenting on the article found on http://www.adage.com called “Silly Bandz Suit Shows Marketers Need to Protect Against Misuse” by Jack Neff.

Comments: What jumped out at me right from the start in this article was how ridiculous the article sounded, mainly because of the striking difference between this very serious topic, and such a silly brand name (no pun intended.) I’m not saying the article was bad, it just seemed impossible that such a silly sounding brand name could be bringing up such an important law suit. There is no doubt in my mind that this is a very important lawsuit. This is going to be straight-up legislation dealing with the ramifications of social media, and most likely an attempt to cap efforts of those who use this media from the misuse of brand names. It’s quite a lofty goal, but it’s good to see that cases are beginning to form and decisions will soon be made. In the future of the field of new media, we should start seeing a lot more of these cases pop up, and it’s up to us to make the right decision regarding what we decide we want from our social media.

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